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Hints for Profitable Event Response Ads on Facebook

The goal of Event Response ads is to invite users to your Event, and the more subscribers the better. The ad unit mimics a typical Facebook Event invite, asking users to click “interested” or “going” to RSVP. Ignore for a moment that most of your Facebook friends respond “going” with no intention of actually being on the Event. Linking directly to the Event page, Event Response ads provide a seamless pathway from newsfeed to invite.

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Event Industry Comprehensive Guide on UTM Parameters

We decided to consider this powerful tool in the context of event industry. This study is based on hundreds of PPC campaigns, mass mailings, push notifications, Facebook events.

This article will be of use for anyone dealing with traffic acquisition on a website – either their own or a ticketing service like Eventbrite; for those using UTM tags every day and those who never tried.

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