If you believe that it is enough to simply launch Facebook Ads for excellent results, you are going to be disappointed. You can see high CPC/CPA and Frequency Rate soon after your ad is launched.
It was my second time to organize an offline Product Hunt meetup. My first run cannot be called a success – there were less people than I expected. Such meetups are rare for my district, but they are a way to hang out with smart, successful people who design products. The official opening was in 3 days, I did not manage to gather enough people through meetup.com and I decided to throw some money into the deal. But what is the best way to handle it?
- $50 marketing budget
- Free admission B2B meetup
- 3 days before the event
- No knowledge how to spread the word about my event fast
I’ve got nice speakers, a nice location with even free pizza for everyone who comes, but I need to let people know what they can get here somehow. So, I create a Facebook Event, set up an ad account with $50 on it, and start digging into the brave new world of Facebook Ads Manager settings. Questions swarmed in my head: what ad type to choose, what targeting audiences are, what budget is good to set, what Facebook Pixel is for, why bid cap is off by default, how long my ad text should be… Just when I started thinking it might take more than 3 days to get the gist and launch the first ad correctly, I got my pals from Event Marketing Toolbox to help. Frankly speaking, I didn’t expect it to be that simple.
What I actually did:
1. I created an Eventbrite page for the meetup with a Sign Up form. Took 4 minutes
2. I used my Eventbrite event to create an event on Facebook with a ticket link leading to my Eventbrite Sign Up form. Took another 4 minutes
3. Event Marketing Toolbox team gave me a hint to fill in a clear and detailed event description on Facebook and to add Product Hunt as a co-host, which really helps to get better organic growth of Facebook events. Just 2 minutes
4. Launched 3 ads. The ads were preset by Event Marketing Toolbox, I just set the budget and clicked Run Ads button. 5 minutes
5. Prepared 3 posts and scheduled them to my Facebook event all at once to be published on the 3 days left. Event Marketing Toolbox team suggested I should tell people about the speakers, remind them on the time of the meetup and show the location with parking, etc. 5 minutes
The pic says for itself: we were full that day. The best part of it is that I spent like 20 minutes on the whole thing, then Event Marketing Toolbox did the job. I didn’t have to bother posting every day, didn’t have to search for targeting and set up ads or switch them off in due time. It just worked!
$50 + 20 minutes = Full House B2B Meetup
It’s really convenient that Event Marketing Toolbox is fully integrated with Eventbrite platform. So I could see the promotion results for both Facebook and Eventbrite in a glance: the campaign brought 36 Eventbrite page visits.
Unlike Facebook Ads Manager, you do not have to fill in 22 ad parameters in Event Marketing Toolbox – all fields are preset, and editing is always faster and easier than filling in from scratch!
Launching Ads on Facebook. You have to fill around 22 fields.
Launching Ads with Event Marketing Toolbox. All fields are pre-filled.
So if you need to get people for your Event, just try Event Marketing Toolbox: I bet you’ll be surprised how simple it may be to promote on Facebook.
Digital products lover & maker.
Expert in web & mobile apps.
Your target audience is of particular importance for launching ads. Once the audience is set, Facebook calculates the potential reach for your ads. Keep the audience from being too broad and too narrow, always consider your budget and the number of people you want to reach. The most common case is setting the audience too broad.
The broader your audience, the larger budget it requires, the bigger the CPC and CPA become. Clever audience segmentation makes ad campaigns cheaper and more efficient. Here are our recommendations to work it.
The goal of Event Response ads is to invite users to your Event, and the more subscribers the better. The ad unit mimics a typical Facebook Event invite, asking users to click “interested” or “going” to RSVP. Ignore for a moment that most of your Facebook friends respond “going” with no intention of actually being on the Event. Linking directly to the Event page, Event Response ads provide a seamless pathway from newsfeed to invite.
Events on social networks need promotion, and posting is a great (and free!) promotion means. Besides, there is another widely underestimated means of promotion: cross-posting. The idea is dead simple, while the result is usually great.
We decided to consider this powerful tool in the context of event industry. This study is based on hundreds of PPC campaigns, mass mailings, push notifications, Facebook events.
This article will be of use for anyone dealing with traffic acquisition on a website – either their own or a ticketing service like Eventbrite; for those using UTM tags every day and those who never tried.
One should not underestimate Facebook Events as a means to spread a word on your event promotion. People share interesting events, invite their friends to attend, discuss events and even use them to mark a date on their calendar. So do not lose the chance to use Facebook platform for your Event promotion. Here’s how to create a Facebook Event.
It goes without saying, that regular posting on Facebook Events helps to grow the audience and keep your subscribers updated on all possible changes. It is helpful to post with a regular interval to remind people on the Event, to share engaging content and get new subscribers through shares and likes. What you need is to schedule Facebook Event posts.
Effective marketing of your Facebook Events depends on the number of people who know about the Event and can share it with their friends. Viral growth is one of the major instruments to make your Event a success. But how does one increase the number of people who click Going in an Event? You need to know how to invite people to an Event on Facebook.